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En su libro "Buena Estrategia, Mala Estrategia", Richard Rumelt sostiene que la mayoría de lo que hoy se llama "estrategia" no lo es en realidad, sino que son simplemente deseos o metas abstractas sin un plan real para superar obstáculos. El Núcleo (The Kernel) de una Buena Estrategia

Example: Starbucks' diagnosis that the US lacked a "third place" between work and home. 2. A Guiding Policy An overall approach chosen to cope with the obstacles.

. It is about focus and leverage, not a list of financial targets. 🚫 The Four Hallmarks of "Bad Strategy"

You're referring to the book "Good Strategy Bad Strategy" by Richard P. Rumelt!