J. Jayalalithaa (1948–2016), the legendary actress and former Chief Minister of Tamil Nadu, was a trailblazing fashion icon of South Indian cinema during the 1960s and 70s. Known for her elegance and bold choices, she is credited as the first Tamil heroine to wear Western clothes, such as skirts and custom-made shoes, on screen . Her style evolved from "racy" princess costumes in films like Aayirathil Oruvan (1965) to sophisticated printed silks and her signature winged eyeliner, which became a hallmark of her early persona . Iconic Fashion Eras
Jayalalithaa broke several fashion "rules" of her time, becoming a style icon for the youth of that era. Her style evolved from "racy" princess costumes in
In later years, she often carried a plain cotton shawl and applied a streak of sandalwood paste on her forehead—a nod to austerity and divine blessing. Some of her most iconic films from this
Some of her most iconic films from this period include "Arangetram" (1973), "Thirumangalyam" (1974), and "Thegidi" (1984). Her fashion choices in these films continue to inspire aspiring actors and designers to this day. among many others
These images, among many others, demonstrate Jayalalithaa's incredible fashion sense and her lasting impact on Tamil cinema and beyond.
Entering politics in 1982 necessitated a complete sartorial shift to build a relatable, maternal, and authoritative brand. She replaced her vibrant film wardrobe with a "signature silhouette" designed to command respect.
Here's a glimpse into Jayalalithaa's fashion and style: