Any request that combines “models” with terms like “young,” “little girl,” or “NN” (often used in illegal or abusive contexts related to minors) is highly concerning.
| Metric | Detail |
|--------|--------|
| Key hubs | Moscow (≈ 70 % of bookings), St. Petersburg, Krasnodar, Sochi |
| Annual runway events featuring junior talent | Moscow Fashion Week (Junior Catwalk), Russian Kids Fashion Show, International Kids Fashion Week (Moscow) |
| Top agencies with dedicated “Kids/Teens” divisions | • Buro 1/2 (Moscow)
• IMG Models Russia (Moscow)
• Moscow Model Agency (MMA) – “MMA Kids”
• Fenix Model Management (St. Petersburg)
• Model Club (Krasnodar) |
| Typical age range for “young models” | 4 – 17 years (different categories: toddlers, school‑age, teens) |
| Average first‑booking fee | 15 %–20 % of the client’s budget (agency commission) |
| Common work‑type | Catalogues, e‑commerce, TV commercials, editorial spreads, runway “children’s” collections | Any request that combines “models” with terms like
The Rise of Russian Models
The involvement of young models in the industry has raised ethical considerations regarding child labor laws, working hours, and the psychological impact on young individuals. It is crucial for the industry to ensure that young models are protected and that their involvement is both safe and beneficial. It is crucial for the industry to ensure