The Enduring Legacy of Milton Rokeach: Understanding Human Values

The Book: "The Nature of Human Values"

Your gut reaction tells you more about your identity than a thousand personality quizzes.

If you want to understand your own life—or the chaos of the news cycle—stop asking "What do I believe?" and start asking Rokeach’s real question: "What am I willing to sacrifice?"

Rokeach’s genius was to stop the conceptual drift. In the very first chapter of The Nature of Human Values, he provides a definition so precise that it has become the gold standard:

Rokeach M. | -1973-. The Nature Of Human Values. New York Free Press [patched]

The Enduring Legacy of Milton Rokeach: Understanding Human Values

The Book: "The Nature of Human Values"

Your gut reaction tells you more about your identity than a thousand personality quizzes.

If you want to understand your own life—or the chaos of the news cycle—stop asking "What do I believe?" and start asking Rokeach’s real question: "What am I willing to sacrifice?"

Rokeach’s genius was to stop the conceptual drift. In the very first chapter of The Nature of Human Values, he provides a definition so precise that it has become the gold standard: