In his book " The Art of Creative Thinking ," Rod Judkins , a lecturer at Central Saint Martins, argues that creativity is not a rare gift reserved for "geniuses" but a learnable habit and a way of life. Rather than a linear guide, the book consists of approximately 90 short, anecdotal chapters that draw inspiration from diverse sources like the Dada Manifesto, Andy Warhol's studio, and Nobel Prize-winning economists. Core Philosophy: Creativity as a Way of Seeing
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Conclusion
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The central thesis of Judkins’ work is that creativity is "the defeat of habit by originality". He argues that our conventional education and professional lives often put us on "autopilot," stifling the very imagination needed to solve modern problems. Key philosophical pillars of the book include: Book Review: The Art of Creative Thinking by Rod Judkins In his book " The Art of Creative
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