¡Claro! A continuación, te presento un post que puede ser útil para aquellos que buscan información sobre los principios de marketing de Kotler en su edición 17:
: Moving beyond traditional advertising to "vibrant" consumer-brand connections. Sustainability ¡Claro
Core Marketing Concepts
Recognizing the changing educational landscape, this edition often integrates with Pearson’s digital learning platforms (like MyLab), offering simulations and video case studies that are not present in the static PDF. ¡Claro! A continuación
The 5-Step Marketing Process: 1) Understand the marketplace/needs, 2) Design a value-driven strategy, 3) Construct an integrated program, 4) Build profitable relationships, and 5) Capture value from customers. 2) Design a value-driven strategy
U.S. Edition (ISBN 9780134492513): Centrada mayormente en el mercado norteamericano.