Definition and Scope

"Frictionless" Bundling: To combat "subscription fatigue," platforms are reintegrating into "next-gen bundles" that combine streaming, live TV, and gaming EY.

Themes:

The core of entertainment remains the same—storytelling—but the delivery and the scale have changed forever. As technology continues to evolve, our definition of popular media will continue to expand, offering more voices and more ways to connect than ever before.