Here’s a short write-up on Logotype by Michael Evamy, focusing on why it’s considered a definitive reference and how to use it effectively.
Or, are you just consuming eye candy?
Massive Curation: The collection features over 1,300 typographic identities from approximately 250 design studios worldwide. It includes work from legendary masters like Saul Bass and Paul Rand alongside cutting-edge contemporary agencies like Pentagram and Wolff Olins. logotype michael evamy better
A Note on “Better”
The word “better” in your prompt may refer to the book’s updated edition (2018, Laurence King) versus the 2011 original. The newer edition adds over 500 new logos, expands the non-Latin coverage, and improves the categorization—making it better as a contemporary reference. However, it is not a step-by-step how-to manual (Evamy assumes you already know how to draw letters). For pure visual research and pattern recognition, few books are better. Here’s a short write-up on Logotype by Michael