In the world of industrial design, few names command as much respect as Dieter Rams. For over four decades, Rams shaped the Braun brand into a global icon of modernism. His legacy, however, is not just a collection of radios, shavers, and calculators; it is a philosophy summed up in a simple, powerful German phrase: "Weniger, aber besser" — or in English, "Less, but better."
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Rams believed that by concentrating on the essential elements of a product, the design becomes richer, not poorer. It is not about minimalism for the sake of style; it is about minimalism for the sake of clarity. Less But Better: Unpacking Dieter Rams’ Philosophy and