|link| | Leap.chola.murugappa

The URL leap.chola.murugappa refers to the LEAP Digital Platform, a core component of the digital transformation strategy at Cholamandalam Investment and Finance Company (Chola). Chola is the financial services arm of the Murugappa Group, a major Indian conglomerate. The Evolution of LEAP at Chola

Date: October 26, 2023 To: Stakeholders / Management Review Board From: Business Analysis Division

(Loan E-Processing Application) is the primary digital lending platform used by Cholamandalam Investment and Finance Company (Chola) , a key financial services arm of the Murugappa Group

Observers tracking the BFSI (Banking, Financial Services, and Insurance) sector suggest that "leap" is the group’s answer to the friction often found in traditional loan processing and policy issuance.

Chola's Growth: Started in 1978 as an equipment financing company; it is now a leading diversified lender with over ₹2.07 lakh crore in assets.