Kotler Verified Review

Report: Philip Kotler — Father of Modern Marketing

Executive summary

Philip Kotler is a seminal figure in marketing whose work transformed marketing from a subset of economics and sales into a systematic, strategic management discipline. His textbooks, frameworks, and research shaped academic curricula, corporate practice, and public policy worldwide. This report summarizes his biography, major contributions, key models, influence on practice and education, criticisms, and contemporary relevance.

One of Kotler’s most critical strategic models for choosing which customers to serve and how: New York University Segmentation kotler

1. Core benefit – The fundamental need (e.g., transportation from a car).
2. Basic product – The tangible item (e.g., car with engine, wheels).
3. Expected product – Minimum attributes buyers assume (e.g., fuel efficiency, safety).
4. Augmented product – Added features exceeding expectations (e.g., free maintenance, GPS).
5. Potential product – All future possible augmentations and transformations.

The "5th P": Purpose

In his later works, specifically Marketing 3.0 and Marketing 4.0, Kotler introduced the concept of the "Human-Centric" brand. Report: Philip Kotler — Father of Modern Marketing

: Often called the "Bible of Marketing." It is the most used textbook in business schools globally. Principles of Marketing Core benefit – The fundamental need (e

Conclusion: The Enduring Legacy of Kotler

Why does the keyword "Kotler" still drive millions of searches? Because he solved a problem that AI cannot yet solve: The integration of logic and humanity.