Iman Gadzhi Six Figure Smma How To Build A S Hot -
Building a six-figure Social Media Marketing Agency (SMMA) according to Iman Gadzhi
Iman Gadzhi’s next-level playbook:
Let’s build it.
2. Hooks (The Attention Variable) In the modern attention economy, the scroll is the enemy. The Hooks component refers to the first three seconds of a video ad or the subject line of an email. However, in the context of building the agency, "Hooks" also refers to how you hook the client during outreach. Gadzhi advocates for the "Value-First" hook: sending a Loom video analyzing a specific problem with the client’s Facebook page. Instead of saying, "Do you need marketing?" you say, "I noticed your last three posts had zero engagement because you aren't using trending audio." That hook opens the door. iman gadzhi six figure smma how to build a s hot
High-quality production: The video modules are cinematic and easy to digest. Building a six-figure Social Media Marketing Agency (SMMA)
- Niche hopping – “I’ll try dentists this week, then gyms.” No. Commit for 6 months.
- Vanity metrics – Likes don’t pay bills. Focus on leads and cost per acquisition.
- No tracking – If you can’t prove ROI, you’re gambling. Install trackers day one.
- Low pricing – $500/month clients complain more. $5k/month clients respect your expertise.
- No follow-up system – 80% of sales happen after the 5th touch. Use email/SMS sequences.
model. Instead of targeting traditional local businesses, you partner with micro-creators Niche hopping – “I’ll try dentists this week,
2. The "Owner Operator" Model
Gadzhi advocates against the traditional agency model where you hire designers and account managers immediately.