GroobyGirls is an American media production company and website that focuses on transgender entertainment. Originally founded in London in 1996 and now based in Los Angeles, it was one of the first sites to offer original trans-focused content and has since become a major name in the niche.
The release is built around a "rock goddess" motif, drawing stylistic inspiration from iconic female rockers like Joan Jett and Chrissy Hynde.
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The judges announced the winner of the competition, and to everyone's surprise, the GroobyGirls took the top spot. Their music, passion, and unity had won over the hearts of the audience and the judges.
“We reached out to Jett’s team, not for permission but to share the concept,” says Steven Grooby, the brand’s creative director. “They sent back one word: ‘Finally.’ That greenlit everything.”
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