Why Social Media Matters for Career Development
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The CTA (Call to Action): Do not say "like and subscribe." Say "For the full spreadsheet template, comment 'DECK' and I'll DM it." This moves engagement off-platform and into a relationship. Why Social Media Matters for Career Development Also,
3.1. Digital Vetting A 2022 survey by The Harris Poll indicated that over 70% of employers use social media to screen candidates. In the context of 2023, this screening has become sophisticated. Recruiters look for "culture fit" and red flags. Inappropriate content, polarizing political discourse, or signs of unprofessional conduct can lead to "candidate ghosting." Digital Vetting A 2022 survey by The Harris
| Platform | Career Impact | Content Type That Works | |----------|----------------|--------------------------| | LinkedIn | High – direct recruitment | Thought leadership, case studies, infographics | | TikTok | Medium-High (for creative/tech) | “Day in the life”, skill tutorials, portfolio videos | | X (Twitter) | Medium – industry networking | Threads, commentary on trends, polls | | Instagram | Medium – personal branding | Reels showing process, testimonials, carousels |