Igor Ansoff's Corporate Strategy: A Comprehensive Guide
Ansoff introduced the "Strategic Gap" – the difference between where a company is currently heading and where it wants to be. The original text provides worksheets and diagnostic tests to fill that gap via internal growth (product development) or external growth (acquisition).
By applying Ansoff's corporate strategy and the Ansoff Matrix, businesses can make informed strategic decisions and achieve long-term success.
(1965) is widely regarded as the foundational text of strategic management. It famously moved corporate planning from simple budgeting into a structured, analytical discipline. Wiley Online Library Key Strategic Components
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