11th edition of " Comportamiento del Consumidor by Leon G. Schiffman and Joseph Wisenblit (Pearson) is a foundational text that explores how marketing strategies are built upon the analysis of consumer actions. Key Features of the 11th Edition Technological Integration : This edition introduces topics like behavioral targeting
Analice cómo se aplica la teoría del aprendizaje al marketing actual? ¡Dime qué necesitas y nos ponemos manos a la obra!
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Convergencia de medios: Cómo el marketing se integra con el entretenimiento y las redes sociales.