The 1999 Aubade Calendar is a key collector's item in the history of the French lingerie brand, marking only the second edition since the calendar's launch in 1998. It features the iconic "Leçons de Séduction" (Lessons in Seduction) campaign, which became a cultural phenomenon in the 1990s. Core Identity & Artistic Direction
To clarify:
The 1999 calendar specifically coincided with the brand's peak cultural impact in France, where its posters were a staple of public advertising. In 1999, a compilation book titled Leçons de Séduction by Hervé Lewis was also released, featuring many of the same iconic photographs seen in that year's calendar. Aubade's history | Aubade® Official Website
Aubade, the luxury French lingerie house, is famous for its "Calendrier" campaigns—where high-end eroticism meets artful photography, typically distributed as a tear-away calendar or collectible cards.
1999 Aubade Calendar is a hallmark of the brand's legendary "Leçons de Séduction" (Lessons in Seduction) campaign, which first launched in 1992. This specific edition arrived just one year after Aubade published its very first calendar in 1998. Aubade Paris Key Features of the 1999 Edition Artistic Direction : The 1999 visuals were primarily captured by photographer Hervé Lewis
He turned the pages slowly, reading the famous, playful captions in French at the bottom of each photograph: Lesson N°12: How to make him lose his north. Lesson N°25: Let him believe he is the master of the game. Aubade Paris
The Aubade 1999 Calendar is a collector's item from the iconic French lingerie brand's "Leçons de Séduction" (Lessons in Seduction) campaign. These calendars, which began in 1992, feature high-contrast, black-and-white photography that emphasizes the female form and the brand's intricate lingerie. Key Features of the 1999 Edition
The 1999 calendar was released during a period of massive expansion for Aubade's public image.