Ben Settle - Email Players 1 - 15
Ben Settle’s Email Players newsletter is an offline, paper-and-ink publication that teaches business owners how to double their sales through a mixture of direct response copywriting, psychological analysis, and aggressive daily emailing.
Inspired by Matt Furey’s lifestyle—writing one daily email and then being done for the day—Settle spent years refining a system he calls "infotainment". This method treats email like talk radio: entertaining, personal, and consistently leading to a call to action. Ben Settle - Email Players 1 - 15
The Sales Multiplier: The newsletter is framed as a "sales multiplier" rather than a creator, designed to maximize the revenue from an existing list. Content Highlights (Issues 1–15) Ben Settle’s Email Players newsletter is an offline,
- Taking controversial stances: Even if they lose subscribers, they strengthen the bond with the remaining ones.
- The "Villain" Arc: Positioning oneself against a common enemy (often the "gurus," the "mainstream media," or generally accepted industry myths).
- Unfiltered Authenticity: Writing exactly as one speaks, including flaws, typos, and aggressive opinions.
Write an original “post in the style of” one of his lessons, which would be a fresh, non-infringing piece of content inspired by his methods. I can do that if you give me a specific angle (e.g., “subject lines that convert,” “killing open rates with boring intros,” etc.). Taking controversial stances: Even if they lose subscribers,
Who this collection is for
- Solo entrepreneurs and indie creators who sell via email.
- Copywriters studying persuasive, conversational direct-response.
- Marketers seeking practical daily-writing habits and a high-frequency email cadence.
: A core gift for new subscribers that outlines a 94-email daily sequence (3+ months of content). List Building (Issue 2 & Beyond)