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Authenticity: Audiences crave "real" faces and lived-in performances. The landscape for mature women in entertainment has
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For decades, the arithmetic of Hollywood was brutally simple: a leading man grew in value as his temples turned grey, while a leading woman watched her worth evaporate after the age of 35. She was relegated to the archetypes of the nagging wife, the eccentric aunt, the mystical grandmother, or the tragic spinster. The industry, run largely by a younger demographic, treated female aging as a problem to be solved with dye, fillers, and lighting that softened the "evidence" of a life lived.
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And that is a blockbuster waiting to happen.